What's in a (Band) Name?

Is it just me, or have music listeners become more fickle over the part few years? It could be the "scene" I ascribe to - to use the general and crude term, "indie" - but I get the sense that music consumers these days are much more in-tune to the industry than ever before. Because of this, music marketing has become increasingly more difficult. Under traditional models, a CD only needed one "good" song to sell a million units, but with the proliforation of iTunes, Napster and music download services, people only pay for the songs they actually like. In the context of physical (er, digital) CD sales, this means music biz peeps need a new strategy.

Ok, how about backing up the process? After all, since downloading and purchasing of physical CDs doesn't drive the industry anymore, bands need to get attention for other reasons (ie concerts, music spots in TV and film, etc). What is the easiest and most immediate way of attracting people to your band's music? You judge a book by its cover, of course - get a good name.

It sounds so simple, yet its one of the most complicated aspects of music marketing. Not only do consumers demand ever-increasingly unique names (The "Somethings" and the "Somethings" isn't going to fly anymore), but they also demand that, phonetically and visually, it appeals to their subculture (generally, the genre from whenst you came). Let's look at a few examples. And please keep in mind that most of this is subjective - you may draw something completely different from a name, and I would encourage you to push back on any of these explanations:

- Motion City Soundtrack: to me, this says driving or moving music (motion). "Soundtrack" says something that is user-friendly on a daily basis; something easy to integrate into your life. Once you combine the visual elements of the font and colors (click on the name for a link to their official page), I really feel it invokes the overall feeling of the music - unique, yet poppy and friendly.

- The Raconteurs: Jack White's band. The name means someone that tells anecdotes and storeis in an amusing way. If you haven't heard them, what does the name invoke for you? Spoiler: they're a quirky mix of fan-friendly guitar work, unique song structures and raw recording sound. However, the visual element of their marketing campaign really drives it home - the old bluegrass, gypsy look to their album cover and website pics helps to convey the idea that they're just slightly off-center.

- He is Legend: One of my personal favorite bands of all time (constantly playing on my MP3 player). While their name rings true to their sound, they've significantly changed their album art and look for each album making them some sort of freaky southern-metal chameleons. By the way, check out the promotional pic on the online store page - priceless.

Of course, what your fans demand from your name depends on your genre. In the metal scene, people want you to be more outwardly agressive with you name (ie Deathklok - yes they're real and recently had a highly successful sold out tour - and Dragonforce). Using a combination of words and phonetics, I think some bands owe some of their initial notice to their name. Whether subconscious or otherwise, we do judge books by their covers.

Let's play a little game. Below is a list of band names that are probably still pretty "underground" to the general public. I'd love to get some feedback on how they hit you initially. Ask yourself, are you drawn to a certain name initially? Why or why not? Did you find a band that you actually liked, but otherwise would have avoided because of the name?

The rules are simple - you can look up their page to peek at the art, but you MUST mute the sound. Happy Hunting!

The 20 go to 10
The Advantage
Aesop Rock
Bound Stems
Duck Duck Goose
Earl Greyhound
Free the Robots
Future Rock
Hadouken!
Man Man
Maps & Atlases
Mass Movement of the Moth
Sky Eats Airplane - Electro-core
The Snake the Cross and the Crown
Wild Beasts

DRM from a Gaming Perspective

I try to stick mainly to the music industry in this blog, but many areas of the so-called "entertainment" industry have cross-over legal and business issues. One of those common areas is DRM, or "Digital Rights Management." It's basically a fancy term for restricting the use of your shit (ie CDs, games, movies) even after you purchase it. THat sentence sounded bias, so I should clarify - I'm not fully for or against DRM; I'm just frustrated with the system. "Imperfect" doesn't even begin to discribe the cluster-f**k that is DRM right now, and the bottom line is that pirates are still pirating and legit users of these materials are getting pissed off when their $12 Coheed and Cambria CD breaks their computer or doesn't convert properly to their MP3 player (which happened to me, and I do not personally blame any member of the band!). Will DRM ever stop the pirates without interferring with the legit rights of users? Or is it destined to fail?

One of my favorite blogs to read is Penny Arcade - it is kept by Mike Krahulik and Jerry Holkins, two guys with amazing insight into the gaming industry. Not only is the blog exceptionally well written, each entry is accompanied by a hilarious comic strip, that enables even casual gamers like myself to understand some complex issues in gaming. Last week and today, all three blogs were written by guest contributors and focus around the hotly contested issue of DRM. I encourage you to read the blogs below and form your own opinions about DRM in the past, present, and future. (Oh, and of course view the accompanying comics - priceless.)

Wednesday, September 24th
Friday, September 26th
Monday, September 29th

"Block" Cheese: Don't Knock It 'Til You've Tried It.

Like most women born in the 80's, The New Kids on the Block was my favorite band from about the age of 6 to 10. When I was 7, my Dad surprised me and took me to see them - my first concert. I had a home-made, puffy paint T-shirt sporting "New Kids on the Block" in florescent pink paint surrounded my equally florescent yellow stars (a true work of art)! It's a night I still remember clearly to this day, from the limo, to the 7th row seats, to being forced to leave before the encore to skip the crowds. Well, Friday night, I got my second chance to hear that encore at the New Kids on the Block Reunion Tour.

I know what most of your are thinking - oh LORD. Believe me, I got my share of comments at the office on Friday. However, regardless of your musical tastes, there's no denying that the New Kids revolutionized the music industry and ushered in an enormously successful period - the era of the Boy Band. It was a very profitable, golden age for many people in the industry! Sadly, those days are over - so how were NKOTB going to pull off a reunion tour that focused on an age gone by? I was anxious to find out.

The whole situation was quite surreal - my friends and I met up at a bar close to TD Bank North Garden, which, unbeknownst to us, had been transformed into a sort-of NKOTB HAVEN. Every single one of the 30+ TVs on four floors was simultaneously broadcasting a medley of old NKOTB videos and live performances. There were four guys in the bar - FOUR. I brought a collegue (er, dragged, once he saw the scene inside), and I'm pretty sure the other three weren't looking to pick up chicks. Leg warmers, neon colors, and HUGE pins were everywhere (you remember those huge pins with the guys' faces on them?? Yeah.)! I was completely uprepared for such zealots!! But the atmosphere was intoxicating - it was like a scene out of that Jennifer Garner moving, 13 Going on 30; a bunch of girls in grown women's bodies. I don't mean that rudely, either - it was really genuine and fun. After a quick drink, we made our way to the Garden.

The line for beers was already really long, so we planned to each grab two to avoid the lines again. However, there was only one beer per ID because, according to a TD employee "of all the kids." Um, apparently no one informed TD this was a REUNION tour; no one there was under 25. I was visibly displeased.

Never the less, we made our way to our seats - surprisingly good ones considering we were in the top balcony. Natasha Bedingfield opened, and WOWIE does she have a set of pipes! Someone needs to talk to her producer, because I really think the tracks cover up her awesome voice - I had no idea. Great stage presence, just fabulous.

By the time NKOTB came on, there was not ONE open seat in the house. Now, I know it's Boston (they came from here, FYI), but I know for a fact they sold out the entire tour. That's a seriously amazing feat after dropping off the map 15 years ago! But that absence was the key to their success this time around, and they used it to their advantage. It was like deja vu - it was like before, but a little bit off, a little bit different. Costume changes, choreography - all the things that got us drooling as young girls came back in a flash. But that's what we wanted, and that's what made the show great. Performers and musicians need to recognize their audience and what they're looking for in a show, and capitalize on it. Don't be fake - theoretically, you and your audience should be looking for the same thing! These guys aren't 17 anymore, nor are their fans. We wanted to relive the glory days, and they gave it to us. The show was peppered with new material (a smart move, since those units need to sell to keep the dream alive!), but they opened and closed with old material (Hangin' Tough was the last encore - the crowd was so loud I thought my ears drums would explode!). Truly, a show that was fun and perfectly demonstrated that if you understand your audience, any tour (reunion or otherwise), can be a phenomenal success.

Seemingly Irrelevant But Terribly Important!

THIS awesome article appeared in the Daily Mail today. If only America could just acknowledge the power blondes hold, the world would be a wonderful place.

360 Deals: Savior or Bane to Artists?

With CD sales taking a complete nosedive over the last couple of years, the music industry is straining to find alternative revenue streams to keep it afloat. Actually, I should qualify that statement - record companies are straining. Companies involved in other aspects of the music industry, such as the venue promoter Live Nation, are doing just peachy thanks to a newer type of music agreement - the 360 Deal.

Unlike traditional recording agreements, which provided funds for recording, distribution and some marketing of a physical CD, 360 Deals promise to develop an artist into a true rockstar. Under these agreements, companies like Live Nation are teaming up with third-party affiliates that specialize in things like merchandising, pressing and distribution; things Live Nation doesn't necessary do or have the know-how to accomplish. Through these connections, the artist gets a whole team of experts (so that theory goes) that will mold and shape them into international superstars. Artists with more than a CD -- Artist with clotheslines (Avril), perfume (Mariah), you name it! By signing these deals (especially with major companies like Live Nation), Artists get a full range of expert advice. Amazing, right?

Well, not everyone thinks so. Critics of the 360 come in all shapes and sizes. First, Artists, bucking the idea of companies taking over more than just creative control of their records (something Artists constantly fight to keep), are equally appalled by an attempt by companies to "brand" the Artist's face all over endorsement products -- even if they are products that fans buy and identify with. After all, that's "selling out." Then there are others that say 360 Deals are simply an attempt to bite into a piece of pie that has traditionally belongs solely to Artists -- income from tours and merchandise. In order to become a rockstar these days, you have to pay the price (literally).

However, 360's aren't all bad for the artist. After all, it's hard enough for a band to get signed to a crappy record deal in the first place, nevermind land a decent merch company and a manager to book their tour in decent venues. Here, companies are offering a "one stop shop" option for artists - put that pen to the paper and get all the resources you'll ever need, including grooming you into a superstar. For many struggling artists, this is a perfect solution! Be forewarned though: 360 Deals are longer (some up to 10 years) and more encompassing (meaning the company you sign with will take pieces of everything you do). If the deal doesn't work out, you're either stuck together for years or you get dropped (or leave) and are back at square one.

It's difficult to say if these agreements will catch on in the long run. There's also the argument they may not be 100% legally enforceable -- naive artists have been known to get out of huge deals under the doctrine of undue influence and coercion. Mega-companies like Live Nation need to tread lightly. Also, it's unclear if these deals will pan out for "regular" artists; to date, the media has only reported huge deals in excess of $150 million for the likes of Madonna and Jay-Z. For all intents and purposes, Madonna and Jay-Z are the last folks that need development into rockstars -- HELLO?!? That begs the question of whether the potential pay-off from newer artists is worth the risk. Only time will tell.