Tuesday, February 17, 2009
Beyonce Trademarks the CRAP out of "Sasha Fierce"
One of our very astute legal interns was apparently still thinking trademarks in her down time (way to go, Jenn!). While surfing www.perezhilton.com this weekend, she found an entry HERE that Beyonce has apparently registered her alter-ego, Sasha Fierce, in several trademark classes. I checked and, lo and behold, she HAS! You can check out the entries here, here, here and here. Since trademark filings are public record, you can see that the classes reveal some upcoming business plans for Mrs. Jay-Z. Perfume and clothing, at least! Trademarks are uber cool.
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