Take-Two Delays Bioshock 2: A Good Choice for Transparency

I stumbled on a great article written by IndustryGamers on Gamedaily.com discussing Take-Two's decision to delay the release of Bioshock 2 into 2010. The article cites the sometimes precarious situations this can put development companies in, balancing the needs of their consumers and investors. It's no secret that investors are, at the end of the day, all about their ROI - otherwise, why invest? However, this article artfully points out that, while this delay may initially put investors on edge and delay an ROI, that ROI won't be diminished. In fact, I would argue it could increase, since the reason for the game's delay appears to be the developer's desire (need?) to fine tune every aspect of art and game playing experience. As word of this gets out in the gaming community, it's sure to garner some appreciation. Plus, since the last property (the first Bioshock) was so incredibly well-received by players and critics alike, I don't think investors need be concerned that they may not get their pay off @ the end of the day.

Along the same lines, until recently, game developers faced ridicule from many anxious consumers, who got severely pissed off when games were delayed. However, I think the industry has done a great job of bringing the true reason for delays to light, whether or not they are favorable ones. Here, it appears Take-Two genuinely wants to release an incredible sequel, not only for their loyal fans, but to keep the franchise alive and well (ala Final Fantasy? Who knows how far this could go!). Check off two for Take-Two! (HA!)But in the past, game developers have come out with less favorable truths about delays, including licensing and contract negotiation delays. I sincerely think this is a good move for the gaming industry, and not one we see often in entertainment - transparency with consumers. Obviously there are details these companies can't release, but the fact they release what they cane fosters a sense of community that only the gaming industry has.

Overall, I think it's both a good financial and PR move for Take-Two. I would invite you to read the article and share your comments on it there or your thoughts on my opinion on the matter here. Happy gaming!